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Background
Innovation Renaissance
- A Turning Point in the Creative Environment -
The spread of multimedia is an unstoppable trend. Recent years have seen an explosive increase in the scale of software development in mobile phones, digital AV, and automotive navigation systems, particularly for rendering, media processing, and communication. Furthermore, to satisfy the wide variety of market needs that have resulted from increases in the functionality and diversification of devices, customers are being asked to undertake unprecedented large amounts of development in very short periods of time.
Despite such a severe development environment, however, manufacturing strategies are largely changing. The marketing of attractive products tailored to the changing lifestyles of consumers involves not only the pursuit of more advanced functionality and higher performance but also creativity and the offering of innovative products as well. Creativity is now needed not only in the development arena but also in all other areas, ranging from programming to product planning to management strategies, thus requiring strategic shifts of management resources in product development.
NEC Electronics offers platformOViA - a platform that offers a creative space that keeps up with the above change - to help customers produce innovative products.
"Open your Creativity"
The creative space provided by platformOViA gives customers the potential for limitless functionality.
