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Innovation Renaissance
- A Turning Point in the Creative Environment -
The spread of multimedia is an unstoppable trend. Recent years have seen an explosive increase in the scale of software development in three main areas - digital AV, mobile phones, and automotive information systems - particularly for rendering, media processing, and communication. Furthermore, to satisfy the wide variety of market needs that have resulted from increases in the functionality and diversification of devices, customers are being asked to undertake unprecedented large amounts of development in very short periods of time.
Despite such a severe development environment, however, manufacturing strategies are set to change. The marketing of attractive products tailored to the changing lifestyles of consumers involves not only the pursuit of more advanced functionality and higher performance but also creativity and the offering of innovative products as well. Creativity is now needed not only in the development arena but also in all other areas, ranging from programming to product planning to management strategies, thus requiring strategic shifts of management resources in product development.
NEC Electronics offers platformOViA - a platform that offers a creative space - to help customers produce innovative products while adapting to the constantly changing business environment.
"Open your creativity"
The creative space provided by platformOViA gives customers the potential for limitless functionality.
platformOViA is an integrated open platform consisting of SoCs that have been optimized for mobile devices, digital AV appliances, and automotive information systems, as well as a range of software that actually offers compatibility beyond the relevant area boundaries. By using the software solutions offered by platformOViA, it is possible to construct system solutions while considerably reducing the development and testing man-hours.